Mga email na pasasalamat
Matuto gumawa ng epektibong email na pasasalamat gamit ang 10 detalyadong hakbang, pagpapahusay ng relasyon sa customer at pagbibigay ng pagkatao sa iyong brand...
6 min read
Customer Appreciation
Bakit magpadala ng customer appreciation emails?
Ang customer appreciation emails ay isang kritikal na bahagi ng anumang matagumpay na estratehiya sa negosyo. Ayon sa Gartner Group, kasing dami ng 80% ng kinabukasang kita ng isang kumpanya ay magmumula sa 20% ng kanilang mga kasalukuyang customer. Ang estadistikang ito ay nagpapakita ng kahalagahan ng pagbuo ng pangmatagalang relasyon sa mga customer at pag-aalaga ng customer loyalty.
Ang pag-aaral ng Rockefeller Corporation ay nagpakita na 68% ng mga customer ay umalis sa isang business relationship dahil sa nakitang kawalang-interes mula sa kumpanyang naglilingkod sa kanila. Ang isa pang survey ng ClickFox ay nag-ulat na 62% ng mga consumer ay hindi naniniwala na ang mga brand na pinaka-loyal nila ay gumagawa ng sapat upang gantimpalaan sila.
Ang isang appreciation letter ay nagbibigay sa mga customer ng pakiramdam ng kapakanan, nagpapakita ng tao na mukha ng iyong brand, at nagsisiguro sa kanila na pinahahalagahan mo ang kanilang negosyo. Ang mga well-crafted thank-you emails na ipinapadala sa tamang oras ay maaaring magpataas ng customer satisfaction, magdulot ng mas maraming engagement, at mapabuti ang loyalty at word-of-mouth.
Ang iba pang customer appreciation examples na makakatulong sa pagbuo ng relasyon ay kinabibilangan ng pagpapadala ng hand-written cards na may ilang salita ng pagpapahalaga, pag-host ng customer appreciation events, pag-aalok ng mga regalo, at marami pang iba.
Ang “Thank you/welcome” email ng Lazy Oaf
Ang “Thank you for your order” email ng Book Depository
Customer appreciation email subject lines
Ang Eloqua ay nahanap na ang mga email na may “Thank You” sa subject line ay may significantly higher open rate (14.29%) at mas magandang click-through rate (1.93%). Narito ang ilang napatunayan na email subject lines na maaari mong gamitin sa iyong client appreciation email marketing campaigns:
- Thanks for your order
- Thank you for making it official
- Thank you for your payment
- It’s time to say thanks!
- Thank you for your recent purchase
- Thanks for having great taste
- Thanks for subscribing to [Brand]
- Congrats, your sign-up was successful! Here’s a special gift, from us to you
- Thanks for your feedback. That means a lot!
- Thanks! So glad you found us
- We’re very happy that you chose us!
- This could be the start of something awesome
- Thank you for being a friend
- Glad to have you as a customer
- Thank you from the bottom of our hearts
- We really appreciate you as a customer
- Happy Anniversary [Customer Name]!
- Thanks – here’s an offer for you
- Thanks! (Special treat inside)
- A special surprise to say thank you
- This gift is to thank you
- Just a thank you note (and a 20% off coupon)
- We appreciate your support!
- Thanks, you’re the best!
- Thank you for this incredible year!
- You’re one in a million
- Thank you for using [Brand] in 2020!
- Thank you for 5 great years with [Brand]
- [Brand] is 10: A thank you note from our founders
- Thank you for being a part of our journey
- Thanks for being part of our community
- Fancy a treat on your birthday?
10 Customer appreciation email templates
Ang isang magandang customer thank you email ay maaaring magdulot ng malayo sa paglikha ng isang mahusay na customer experience at pagpapabuti ng brand perception. May maraming okasyon upang sabihin ang ’thank you" sa iyong mga customer (pagkatapos ng isang pagbili, newsletter subscription, customer feedback, sa seasonal holidays, customer birthdays, kapag umabot sa mahalagang company milestones, atbp.)
Tingnan ang mga 10 basic types ng customer appreciation emails upang magbigay inspirasyon sa iyong sarili:
“Thank you for your purchase” email
Hi [Name],
We appreciate your most recent purchase and hope you will enjoy your new items. Your payment has been received and your Order [number] is being processed. Once we carefully pack the items, we’ll ship them to you immediately. You can follow your parcel at any time by clicking this tracking code: [tracking code].
NEED HELP?
Our customer service team is always on hand to answer any questions you may have via [email address], live chat, or phone [phone number].
Thanks once again for shopping with us,
[YOUR SIGNATURE]
‘Thank you for signing up" email
Dear [Name],
Thank you for signing up for [Brand]. We’re happy to have you on board! As a show of our appreciation, we’re giving you 10% OFF of our full range of products. Simply use this discount code at the checkout: [code number].
Start Shopping
If you ever have any questions, concerns, or just want to say ‘hi’, feel free to reach out to our support team any time at [email address], live chat, or phone [phone number].
Cheers,
[YOUR SIGNATURE]
‘Thank you for subscribing" email
Hi [Name],
Thank you for subscribing to [Brand’s] weekly newsletter. We’re thrilled to have you aboard! As a subscriber, you’ll be the first to hear about our sales, exclusive deals, new releases, news, and much more.
In the meantime, be sure to check out our website to see what’s new and browse our bestsellers loved by other [Brand] members like you!
SHOP BESTSELLERS
Thanks again for joining us. Your first newsletter will be arriving soon!
[YOUR SIGNATURE]
P.S. To ensure that you are receiving our messages (and they don’t end up in your junk folder), please add [email address] to your address book.
‘Thank you for your feedback" email
Hello [Name],
[Agent Name] here from the [Company name] support team. I’d like to personally thank you for completing the survey about your experience using [Product]! Your feedback helps us improve, so I really appreciate you taking the time.
You made a good point about the [feature name]. I’ll make sure to forward this feature request to our development team.
Thanks again for your contribution to making [Company name] better.
Sincerely,
[YOUR SIGNATURE]
‘Thank you for your referral" email
Congrats, [Name]!
Someone purchased [Product] using your unique referral link. As a result, and considering you are a [Product] member, we will credit you [one free month/discount].
No additional action is needed on your part, we’ll automatically apply [the credit/discount] to your next order/invoice.
Most importantly, thank you so much for your referral! We’re honored to have such loyal customers like you.
Sincerely,
[YOUR SIGNATURE]
Customer birthday email
Hey [Name],
We heard it’s your Birthday! To celebrate your special day, here’s a 20% OFF coupon to buy yourself something nice. Use code [code number] at checkout by [date].
GET THE PARTY STARTED
Happy Birthday!
[YOUR SIGNATURE]
Customer anniversary email
Happy anniversary, [Name]!
Did you know that you’ve been with [Brand] for 1 year? We truly value loyal customers like you. And that’s why we strive to always bring you the best service (and great offers, too).
On behalf of everyone here at [Brand], thank you for staying with us. Here’s a little something extra to commemorate our time together: Enjoy 20% off your next order with this coupon code: [coupon code].
As always, if there’s anything we can ever do better, please don’t hesitate to let us know!
Cheers,
[YOUR SIGNATURE]
Company milestone thank you email
Thank you, [Name]!
You’re the reason we made it to 10 years. What an incredible moment to reflect on. We started [Brand] with one mission – to help [people/businesses achieve their goals]. A decade later and that mission remains the same – but so many other things have changed. Thank you for being a part of our journey. We wouldn’t be here without you!
Ten years is a long time – but it’s just the beginning. We’re so excited for what’s to come and look forward to many more years of bringing you products/services that help you reach your goals.
Cheers to another decade of [success/happiness/health, etc.],
[YOUR SIGNATURE]
Holiday thank you email
Dear [Name],
The holidays are a great time to give thanks to the people who matter most. For us, it’s our customers like you. Keeping with the holiday spirit, we’d like to do just that. As a small token of our appreciation, here’s a 15% off coupon code for your next purchase: [CODE NUMBER].
If there’s anything we can ever do better, please don’t hesitate to let us know: [email/phone number]
Thanks, and happy holidays from [Brand] to you!
[YOUR SIGNATURE]
‘Thank you for your loyalty" email
Hi [Name],
I just wanted to take a moment of your time to thank you for consecutively choosing us for over five years now, despite the competition. A recent look at the books also proved that you are one of our most frequent (and loved) repeat customers.
We highly appreciate your loyalty and entrusting us with your [specific] needs. If there is anything you’d like us to do to make your experience with [Brand] a better one, please don’t hesitate to reach out to me directly.
Best,
[YOUR SIGNATURE]
