Mga iba't ibang halimbawa ng mga template sa pagbibigay ng follow-up na email para sa mga propesyonal sa pagbebenta at marketing.
Ang makalimutan na magpadala ng mga follow up na email ay isa sa mga malaking pagkakamali sa ng mga propesyonal sa pagbebenta at marketing kapag nakikipag-ugnyan sa mga potensyal na mga kustomer. Mas madalas ay nakatutok sila sa paunang alok at nakakalimutan ang mag-follow up. Tumataginting na 70% ng mga email sa pagbebenta ay hindi nasusundan, pero halos 80% ng mga deal na nagagawa ay kailangan ng hindi bababa sa limang follow-up bago maisara.
Ang pakipag-ugnayan sa mga potensyal na mga kustomer ay labis na nakakatulong sa mga negosyo na itaas ang antas ng pagtugon at magkaroon ng mas maraming benta. Sa katunayan, ang mga follow up na email ay madalas na nakakakuha ng mas magandang antas ng pagtugon kaya sa paunang email. Sa isang pag-aaral na ginawa ng Iko Sysyem ay nakakita ng antas ng pagtugon na 18% sa unang email, 14% sa ikalawa, 13% sa ikaapat, at napakataas na 27% sa ikaanim. Sa tamang template sa follow up na email, iyong grupo sa pagbebenta at marketing ay makakasigurado na mas patuloy na komunikasyon sa mga potensyal na kustomer at mapahusay ang benta sa paglaon ng panahon.
Walang pangkalahatang pormula para sa pinakamahusay na bilang at dalas ng follow up na email na dapat mong ipadala (dahil depende ito sa uri ng interaksyon sa iyong potensyal na kustomer) – ayon sa pag-aaral– 2 o 3 na follow-up ay isang mainam na numero. Bilang pangkalahatan, inirerekomenda na maghintay ng hindi bababa ng dalawang araw bago magpadala ng unang follow up na email.
Ayon sa estadistika, kung hindi ka nakatanggap sa iyong unang email, ikaw ay may 21% na tiyansa na makakuha ng tugon sa ikalawang email, at 25% na tiyansa na ikaw ay makakatanggap ng tugon pagkatapos ng ilang follow up na mensahe. Maaaring kailanganin ng 5 follow na email o higit pa para makakuha ng tugon mula sa potensyal na kustomer.
Ang personalisasyon ay mahalaga kung pag-uusapan ang email marketing dahil maaari itong makatulong sa iyo na mapansin ang iyong mga follow up na email.
Ang pagdedesisyon kung paano mag-follow up sa mga potensiyal na na kustomer na hindi tumugon sa iyong paunang email ay maaaring maging kumplikasyop dahil kailangan mo malaman ang tamang balanse sa pagitan ng pagdaragdag ng halaga at pagiging nakakainis. Ang nasa ibaba ay ang 10 simpleng template sa pagbenta na email para sa iba’t ibang kaso na maaari mong simulang gamitin bago gumawa ng iyong sarili.
I’ve noticed that you have read my last email and visited our website. I hope this isn’t an overstep, but I just wanted to make sure you found what you were looking for, and wanted to see if you had any questions.
As I stated in my previous email, I believe [Product] can help [their Company] to [your value proposition].
Please let me know when is a good time for you, so I can hop on a call and walk you through how companies like [customer 1] and [customer 2] have benefited from our tool.
If you are not the right person to discuss this with, who would you recommend I talk to?
I look forward to hearing back from you.
[YOUR SIGNATURE]
I know I’ve already shared some information about [product or service] with you a while ago, but I thought you might be interested to learn about a new deal [Company] is offering right now.
[Details of the deal]
This deal is currently available through [end date]. If you’d like to hear about this in more detail, please let me know. I would happily spend 15 mins telling you everything you need to know.
Regards,
[YOUR SIGNATURE]
The last time we discussed [value proposition] you suggested that it wasn’t the right time, asking me to connect some time around the end of the year.
So, should we pick up from where we left off? I’d be happy to do a quick review of our proposal on the phone and answer any pending questions.
Eager to hear back from you!
[YOUR SIGNATURE]
I left you a voicemail earlier today to schedule a time to demo [Product]. We’re excited to show you how we help our clients [achieve their goals].
I mentioned that I’d call again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me an email.
Regards,
[YOUR SIGNATURE]
It was great connecting with you at [event name]. I hope you got a ton of value from the sessions.
I wanted to follow up with you since you expressed interest in learning more about [product/ service/ company]. Would you be open to scheduling a quick call this week to discuss it further? I’d love to learn more about your company’s needs in this area and how we can help you achieve your goals.
Hope to hear from you soon,
[YOUR SIGNATURE]
Hope you’re doing well. It’s been a few months since you tried [Product], so I thought I’d check-in and see how things were going at [their Company].
I know that sometimes our trial users don’t end up signing up because the timing isn’t right for them, and many consider [Product] to be a better investment after they’ve grown.
I want to offer you another free 15-day trial with no strings attached. Simply click here to activate your extended trial now.
If you have any questions or need assistance, just hit ‘Reply’ and let me know – I’m always happy to help.
Cheers,
[YOUR SIGNATURE]
Thank you for your time yesterday and sharing more insights on what you are trying to achieve and the challenges you are facing. We understand the bigger picture and we’re happy that the demo gave you a better idea of how [Product] will help you reach your goals.
Ultimately, here are 3 main things [Product] will help you to accomplish:
[Feature #1]: Will allow you to [meet X goal]
[Feature #2]: Will help you [with Y challenge]
[Feature #3]: Will mitigate [Z issue]
As promised, I’ve attached additional information about [specific feature] that you asked about.
The next step is [action item]. Just let me know if you have any questions and I’d be more than happy to chat again. Also, feel free to give me a call at [number].
Best,
[YOUR SIGNATURE]
This is [your name] checking in about the guest post pitch I emailed a couple of weeks ago. I understand that you are having a busy week, so I thought I’d drop you a line and ask. Have you had a chance to look at it?
I’m excited to hear back from you! Let me know if you’d like me to add/remove something from the pitch.
Thanks,
[YOUR SIGNATURE]
I won’t take up too much of your time. If I don’t hear back from someone, I know it’s usually because they’re either busy, not interested, or missing my emails. Could you please hit a quick reply and let me know 1 / 2 / 3 so that I could update your file?
1 – Too busy right now, email me again in a month.
2 – Not interested, please leave me alone.
3 – Haven’t seen previous emails.
Thanks,
[YOUR SIGNATURE]
I’m going through my contacts and realized that I haven’t heard back from you about [product/ offer], which usually means one of two things: either the timing may not be right or you no longer have a need.
In either case, I don’t want to keep bothering you. Would it be alright if I closed your file with us? Otherwise, if you would still like to talk, let me know a good time.
Thanks,
[YOUR SIGNATURE]
I feel strongly that [their Company] could benefit from our [Product/ Service] but I’ve struggled to get a hold of you lately.
This can mean only one thing – your office has become subsumed by a zombie outbreak. Fret not – if you provide a number corresponding with the one of the below options (#1-4), I’ll know exactly how to respond:
1) There’s a zombie gnawing on my leg as I speak. Please send over anyone you know with zombie-killing experience.
2) No zombies on my side but I’m interested in chatting for 5 minutes at ___ (please let me know a date/time that works for you).
3) The timing isn’t great now but please reach back out in 3 weeks.
4) You irritate me more than zombies ever could. Please go away.
Looking forward to hearing from you, [Name],
[YOUR SIGNATURE]
Kailangan mong maging matiyaga para makapagsulat ng epektibong follow up na email. Minsan kailangan ng oras at pagsisikap para makakuha ng tugon. Gayumpaman, huwag kang mang-spam ng mga potensyal na mga kliyente dahil ito ay maaaring may kabaliktarang epekto. At ang pinakamahalaga, huwag kang magpadala ng pangkaraniwang mga email. Mas maaganda ang tiyansa na makakuha ng tugon kung mas personalisado ang liham.
Ang isang magandang follow up na email ay maaaring makatulong sa iyo na manatiling alam ang nasa isip ng iyong kliyente. Ang karamihan sa mga benta na naisasagawa ay mula sa mga follow up na bahagi ng siklo ng pagbenta, kung kaya ang follow up na email ay isang direktang paraan para maging malapit pagsasara ng benta.
Ang isang follow up na email ay isang mensahe na iyong ipinapadala sa mga tao na hindi tumugon sa isang nakaraang email. Dagdag pa, ang mga follow up na email ay madalas na ipinapadala pagkatapos ng ilang araw.
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