Mga B2B referral email template

Nagiging pangkaraniwang kaalaman na ngayon sa business na ang pag-retain ng suking customers ay ang foundation ng patuloy na tagumpay ng isang kompanya. Pero nananatili pa ring mahalagang tagatulak ng paglago ng business ang customer acquisition, lalo na sa B2B industry. Dito papasok ang konsepto ng referral marketing. Marami nang studies ang nagpapatunay na ang referrals ang nagdudulot ng ilang pinakamalaking conversion rates sa lahat ng marketing channels. Ituloy ang pagbabasa nang malaman kung paano naging powerful at valuable ang referral marketing sa mga B2B business at kung paano kayo makakahiling ng referrals sa kasalukuyang customers (may kasamang 10 B2B customer referral email templates).

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Ano ang halaga ng referrals sa B2B?

  • Ayon sa Harvard Business Review, 84% ng B2B buyers ay nagsisimula ang proseso ng pagbili sa isang referral, at ang rekomendasyon ng mga kaibigan ang malaking impluwensiya sa higit 90% ng lahat ng desisyon sa pagbili sa B2B.
  • Ayon sa statistics na kinalap ng Influitive, mga 69% ng B2B companies na may referral programs ay nagre-report ng mas mabilis na oras ng pag-close ng sales, habang 59% ang nagre-report ng mas mataas na customer lifetime value, at 71% ang nagre-report ng mas mataas na conversion rates.
  • Batay sa research ng Wharton School of Business, ang isang referred customer ay mas mababa ang kaakibat na presyo ng pagkuha sa kanila pero may pinakamataas silang potensiyal para maging suki at loyal. Sa katunayan, ang isang referred customer ay may 16% na mas mataas na lifetime value kaysa sa di ni-refer na customer.
  • Sa sarili nilang survey, nalaman ng CustomerGauge na ang referral business ang may dahilan sa pagkakaroon ng 20% na bagong sales habang ang referred opportunities ay nag-close sa 20 araw kumpara sa 100 araw na di ni-refer na deal.
  • Ni-report ng IDC at LinkedIn na 76.2% ng business buyers ang may gustong makipagtrabaho sa mga ni-refer na vendors, at 73% ang may gustong makipagtrabaho sa mga ni-refer na salespeople.
Peter Komornik

Ang LiveAgent ay pinagsama ang mahusay na live chat, ticketing at automation na hinahayaan tayong makapagbigay ng pambihirang suporta sa aming mga kustomer.

Peter Komornik, CEO
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10 B2B customer referral email templates

Paghingi ng referral mula sa isang loyal customer

Hi [Name],

Hope things are going well with you.

I’m so glad to hear that [Product/ Service name] has been working so well for you and your team. I knew that we’d be able to drive significant impact for [their Company].

Given the success you’ve seen, I wondered if you might know of any [friends/ colleagues/ other companies in the area] who are also looking to [achieve specific goals] and would benefit from our [product/ service]. I would love to help them achieve similar growth.

If so, could you facilitate an intro? I’d be happy to sit down with them afterward for a completely free 1-hour consultation to figure out their needs and what we could offer them.

If they want to know more about what we do, feel free to direct them to our website:

Let me know if anyone comes to mind, or if there’s anything else I can do for you.


Paghingi sa bagong customer ng referral

Hi [Name],

I’m happy to hear you’ve had such a great experience with our team so far. I knew we could help, and I’m pleased you’re seeing results so quickly.

I trust our team will take care of you through the rest of the onboarding process, but you can always reach back out to me with any questions. In the meantime, since things are going well, do you know anyone else who might want similar results?

I’ll gladly meet up with them and discuss how we can work together.

Best Regards,

Paghingi sa minsanang customer ng referral

Hi [Name],

I hope you’re doing well.

As I mentioned during our last [meeting/ call], I have time on my hands now that our project is over. Once again, I’m happy that we managed to pull off such awesome results together! Do you by any chance know somebody who’d be interested in our services?

In case anyone comes to mind, just point them to our website, and I’ll take it from there.


Referral request kasunod ng isang customer satisfaction survey

Hi [Name],

I just saw that you gave us a great score on the customer satisfaction survey you completed a few days ago. I’m so happy to hear we’ve met — and maybe even exceeded — your expectations with [Product/ Service name].

Can you please do me a favor? I’m trying to find others who would benefit from the same features you’ve enjoyed. Is there anyone you can think of who might also have a need for our [product/ service]?

Thanks in advance,

Follow-up referral request email

Hi [Name],

It’s been a few weeks since we wrapped up our work together — I hope everything is still going well with you and the team.

I know I’ve asked before, but is there anyone you can introduce me to that might also be interested in our [product/ service]? I’d hate for them to miss out if they’re [experiencing the same pain point you were].


Customer referral program invitation email

Hi [Name],

Are you satisfied with [Product/ Service name]? Then share your positive experience with your peers so that they can [major benefit your product or service provides].

As a thank you, you will receive [perks for the customer]. Learn how our referral program works below:

[Brand’s Referral Program details]

Feel free to reach out if you have any questions or need assistance – we’re always here to help!


Referral email template na ipadadala sa customer para magamit nila

Dear [Referral name],

I hope you’re doing well!

I’m not sure if I’ve mentioned it to you before, but I’ve been working with [Your name/ Company name] for [number] years now and I’ve had a really great experience. So I wanted to connect you two because I thought [his/ her/ their] [product/ service] might be of use to you, too, based on our previous conversations.

I’ve cc’ed [Your name] to put you directly in touch. I’ll let you folks take it from here and decide if [Your name/ Company name]’s [product/ service] is a good fit for you, too!


Pagpapasalamat sa matagalang suki para sa referral

Hi [Name],

I just wanted to drop you a line to thank you for referring your [colleague/ friend] [Referral name] to [Your company]!

I’m excited to share that we’re going to work together on [Project/ Service/ Initiative] over the next several months, and hopefully [Your product/service offering] will be as helpful for them as it has been for you.

As a thank you for making the connection, I’ve asked our accounting team to issue a $*** credit to you. You should see it appear on your next invoice, but please contact me if you have any issues.

Thanks again, and please let me know if you can think of anyone else I should reach out to.

I look forward to talking again soon.

Pagpapasalamat sa minsanang customer para sa referral

Hi [Name],

I wanted to take a moment to thank you for referring [Referral name] to me.

It means so much to me that you were happy enough with the work that we did together to share my name with someone who you want to see succeed. Thank you for giving me the opportunity to help [him/her/them] [details on what you help with], too.

If I can be of service at any point in the future, please don’t hesitate to reach out – I’d be thrilled to work together again.


Follow up email kapag hindi umubra ang referral

Hi [Name],

Thanks again for referring [Referral name] to me. Unfortunately, it doesn’t look like we’re a fit for each other right now. But if that changes and they sign up for a service plan in the future that qualifies you for our referral bonus, I’ll let you know right away.

As always, feel free to reach out, if there’s anything I can do for you.


Bakit dapat humingi sa customers ng referrals?

  • Sobrang matagal nang suki ng kompanya ang customer kaya alam na alam na nila ang halaga ng inyong produkto/ serbisyo.
  • Aktibong ginagamit ng customer ang produkto/ serbisyo at sinasabi nila sa inyo kung gaano sila kasaya.
  • Alam ninyong nahigitan ninyo ang inaasahan ng mga customer batay sa kanilang feedback.
  • Positibong sumagot ang customer sa inyong NPS survey/ nag-iwan ng positibong review.
  • Naabot ninyo ang isang project milestone/ matagumpay na nakumpleto ang project. 
  • Nag-refer na sa inyo ang customer kahit di ninyo hiniling (malamang magre-refer ulit sila kung hihilingin ninyo).
  • May bago kayong nilabas (o may mga ginawang pagbabago sa kasalukuyang) customer referral program.

Frequently asked questions

Ano ang referral marketing?

Ang referral marketing ay isang paraan ng marketing na nakakakuha ng leads sa pamamagitan ng word-of-mouth. Dinisenyo ang referral marketing para tulungan ang mga kompanyang makakuha ng panibagong customers sa pamamagitan ng paghihikayat sa kasalukuyang customers na mag-refer sila ng bagong customers sa kompanya.

Paano makaka-motivate ng customers para magbigay ng referrals?

Malamang na magre-refer ang mga customer kapag maganda ang reputasyon ng isang kompanya. Sa help desk software na LiveAgent, masusundan na ninyo ang customer service requests at magpapahusay ito sa inyong reputasyon sa paglaon.

Ano ang mga benepisyo ng referral emails?

Ang mga benepisyo ng referral emails ay ang pagtaas ng customer retention, pagpapaganda ng engagement, at pagkakaroon ng bagong mga kliyente.

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