Ang break-up email ay isa sa pinaka-epektibong sales follow-up emails na magagamit ninyo kung di na sumasagot ang prospect ninyo sa ilang pag-follow-up. Kapag nagawa nang tama, makatutulong ang break-up emails sa pagpapahusay ng response rates, maibabalik ang cold prospects sa inyong sales cycle, at makapagsasara ng deals na puwede ring nauwi sa wala.
Sa katunayan, ayon sa senior sales manager ng HubSpot na si Katharine Derum, nakakakita ang team niya ng 33% na response rate sa kanilang breakup emails. Kaya naman pala nagiging mas popular ang ganitong tipo ng emails sa mga tao sa sales sa B2B. Narito ang ilang insights kung ano ang break-up email pati na ang 10 break-up email templates na puwede ninyong gamitin sa sales follow-up campaigns ninyo.
Ang break-up email ang pinakahuling email na ipadadala ninyo sa isang prospect kung matagal na itong hindi nakikipag-ugnayan sa inyo (o hindi talaga sila nakipag-ugnayan) para mapansin nila at sumagot. Para itong umiistorbo sa isang pattern para mapukaw ang pansin ng mga di sumasagot o mabagal sumagot na prospects at sumagot para umaksiyon dahil karamihan sa kanila ay tiyak magugulat na nakatanggap sila ng nagpapaalam na email mula sa isang taga-sales. Kahit na karamihan sa mga break-up emails ay hindi mako-convert, narito ang ilang dahilan kung bakit dapat pa rin silang ipadala:
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Puwedeng maging epektibo ang break-up emails sa parehong outbound follow-ups (kapag nagpapadala kayo ng cold emails sa prospects na hindi pa nakikipag-ugnayan dati sa inyo) at inbound emails (kapag nagpapadala kayo ng follow-ups sa prospects na minsang nagpakita ng interes sa offers ninyo). Anuman ang kaso, ang 10 break-up email templates na ito ay magsisilbing panimula para sa sarili ninyong huling follow-up messages para sa mga di sumasagot na prospect.
Apologies if my level of persistence has become annoying.
I recently spoke with you about how we can help you with [your value proposition], and at that time it seemed as if we fit your needs. Since then, however, my attempts to reach you have failed. Would you let me know if this is still an opportunity you are interested in?
If I don’t hear back from you by end of the day on Friday, I will assume you would like me to close the file on this opportunity for now. If that is the case, I completely understand and hope that we may be of service to you in the future.
I’ve reached out to you a few times over the past six months about [your value proposition], but haven’t been able to get a hold of you. I understand that you may be busy, and I hate to bother you further if this is of no interest at all.
If anything changes, feel free to get back in touch and we can schedule a call.
I hope you’re well. I’ve tried to connect several times to discuss [your product/ service] as a solution for [their challenge]. I haven’t heard back from you, so I’m guessing the timing isn’t right, or you’ve gone in a different direction.
If you’re still interested, do let me know. If not, I’ll stop reaching out and wish you all the best with [their objective]. My contact information is below if anything changes for you.
I thought we were like two peas in a pod, but I totally get it. The timing just isn’t right for us, or [your product/service] isn’t a priority at the moment.
If it ever makes sense to reconnect, shoot me an email.
I’ve reached out to you a few times recently, but I understand that nobody likes being ambushed with random emails. The truth is, I really believe you’d be interested in what [your product/ service] can offer your team.
When we spoke last, you mentioned a few key areas that you were looking to improve:
1. [Value proposition #1]
2. [Value proposition #2]
3. [Value proposition #3, etc]
Are these still priorities for you? If I don’t hear back from you within this week, I’ll assume this isn’t the right time to continue our conversation and I’ll stop reaching out.
I hope things are well at [their company].
When we last spoke it seemed like [your product/ service] was a fitting solution for [their challenge]. Since I haven’t heard back from you in a while, I assume the timing isn’t right or you have gone in a different direction.
I won’t bug you again about this, but I did want to leave you with a bit of information about [something relevant to their goal].
I hope this helps you achieve [their specific goal]. I won’t reach out again but please feel free to get in touch if you ever need help with [what you provide], I’d be happy to reconnect.
Wishing you all the best,
I’m in the process of cleaning up my sales pipeline, but I wanted to check with you one last time before I close your file. Since I haven’t heard from you in a while, I’m guessing you’re super busy or your priorities have changed.
If you aren’t interested, do I have your permission to close your file? If you are still interested in how we can help you achieve [specific goals], what do you recommend as the next best step?
P.S. You can book a demo on the following link, and I’ll show you what [your product/ service] can do for you: link to a demo
I’ve been reaching out because I see a tremendous opportunity for your team to [reach specific goals] with [your product/ service]. I don’t want to be a bother, and from my ignored messages I’m sensing that’s the case.
I’ll check back in six months or so unless you let me know you’re ready to evaluate sooner.
I don’t want to keep bombarding you with emails, but my job is to follow up persistently on strong potential matches for [your company], like [their company], which is why I’ve continued to hustle.
However, I haven’t heard back from you yet, and that tells me one of the three things:
You’re all set with [business need] and I should stop bothering you.
You’re still interested but haven’t had the time to get back to me yet.
You’ve fallen and can’t get up and, in that case, I’ll call 911 for you…
Please let me know which one it is because I’m starting to worry that it might be No. 3.
I’ve reached out to you a few times over the past couple of months to continue our discussion on how [your product/ service] could help you to achieve [their objective].
But it’s starting to feel a little lonely over here… I don’t want to hassle you with more emails if you’ve decided to put off the decision or go with another solution.
If you’re still interested in exploring [your product/ service], let’s reconnect. If not, I guess this really is goodbye.
All the best,
Mahalaga ang haba ng inyong email. Kung masyado itong mahaba, baka hindi ito basahin hanggang dulo. Kung sobrang maikli naman, baka isipin nilang di kayo nagbigay ng sapat na impormasyon. Kaya gawing nasa gitna ng 75 hanggang 100 na salita ang email.
Epektibo ang email marketing kapag ginamit sa pakikipag-ugnayan sa mga customer. Magandang halimbawa ito ng paraan kung paano makipag-engage sa inyong customers at maiparamdam sa kanilang napapakinggan sila. Marami kasing kompanya ang hindi gumagawa nito, kaya nawawalan ng tiwala ang tao sa kanila.
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