Welcome emails are one of the most important steps in building long-lasting relationships with new customers or prospects who have just made their decision in favor of your business. The impression your welcome/ introduction message leaves has a huge impact on the success of your overall email marketing efforts. Research shows however that only 57.7% of brands send welcome emails to their newly subscribed users.
Ano ang welcome/ introduction email?
Ang welcome email o introduction email ang unang matatanggap ng inyong subscribers, customers, o kliyente matapos ang una nilang interaksiyon sa inyong business. Iba-iba ang pakay nito, tulad ng pagpapakilala ng inyong brand/ produkto/serbisyo sa customers, paghikayat sa susunod na mga hakbang, o ang simpleng pagbati sa customer dahil sa tama nilang pagpili sa inyo. Di dapat minamaliit ang power ng welcome email sa pagpapataas ng user engagement at pagtaguyod pa ng brand loyalty. Sa katunayan, ayon sa studies:
74% ng mga tao ang umaasang makatatanggap agad ng welcome email matapos nilang mag-subscribe sa inyong listahan.
Ang mga subscriber na nakakuha ng welcome email ay magpapakita ng 33% na dagdag sa engagement nila sa brand.
Ang average na open rate para sa welcome emails ay 50% kaya ito 86% na mas epektibo kaysa sa newsletter.
Ang welcome emails ay nakaka-generate ng 4x na mas maraming pag-open at 5x na mas maraming pag-click kaysa sa regular email marketing campaigns.
Ang conversion rate ng welcome emailsay 0.94% kumpara sa 0.10% ng isang ordinaryong email.
Ang welcome emails ay nakaka-generate ng hanggang 320% na dagdag sa revenue kada email kaysa sa ibang promotional emails.
Halimbawa ng welcome email
20 Halimbawa ng welcome email/ introduction email subject line
Dahil sa ang subject line pa lang ay isa nang determining factor kung 47% katao ang magbabasa o hindi magbabasa ng email ninyo, ang tamang subject line ang naging foundation ng isang magandang introduction email. Narito ang ilang napatunayan nang welcome email subject lines na puwede ninyong gamitin sa brand ninyo:
Masaya kami’t nandito ka na! Narito ang paraan kung paano magsimula
[PANGALAN], masaya kami at narito ka na!
Nagtataka ka ba kung paano gumagana ang [PRODUKTO]?
Welcome sa [BRAND]! Ilang makatutulong na links para makapagsimula ka na
Welcome sa [BRAND]! Narito ang $10 discount para sa una mong order
Welcome! Narito Ang Discount Code Mo
Welcome sa [BRAND]! Mga Importanteng Hakbang
Welcome dito! Ito ang susunod na magaganap
Welcome sa [BRAND]! Feel at home lang ha
Handa ka nang mag-step up? Welcome sa [BRAND]!
Official na, nasa listahan ka na!
Welcome sa [BRAND]! Kilalanin natin ang isa’t isa
Masaya kami’t sumama sa dito sa listahan! Tara, diskubrehin natin
Welcome! Paano mas makatutulong ang [PRODUCT] sa Iyo?
Ngayong narito ka na, simulan na natin!
Ang [BRAND] journey mo ay magsisimula na ngayon
Excited kami at narito ka na, [PANGALAN]!
Official na, nasa listahan ka na!
Wais na desisyon. Welcome sa pamilya! 😊
Welcome sa [BRAND], mag-shopping na ngayon ♥
5 Halimbawa ng welcome email template
Ang isang professional na introduction email/ welcome email sa mga bagong customer o subscriber ay puwedeng maglaman ng sumusunod na key elements:
Pagpapakita ng appreciation sa pag-sign up/ pagiging customer nila
Pag-uulit sa value proposition ng inyong brand/produkto/serbisyo
Pagtalakay sa susunod na onboarding steps
Paglista sa kapaki-pakinabang na resources at guides na may call-to-action
Pagpapaliwanag kung ano ang maaasahan nila sa mga susunod na email
Paghikayat sa customers na mag-engage pa sakaling may tanong o kailangan ng tulong
Pagbibigay ng inyong contact information, links sa mga social media account
Tingnan ang mga welcome email templates na ito na magagamit sa inyong business communications.
Welcome email template para sa bagong subscribers
Hi [NAME],
Thanks for signing up for our newsletter! You’re joining an amazing community of beauty lovers. From now on you’ll enjoy:
Exciting new product announcementsSpecial offers and exclusive dealsOur unique take on the latest beauty trends
As promised, here is your 10% off your first purchase. Simply use this discount code at the checkout: [CODE]
While you wait for the next issue, check out some of our most popular blog posts:
[LINK 1][LINK 2][LINK 3]
Want more? Follow us on social media and get your daily dose of advice, behind-the-scenes looks and beauty inspiration:
Like us on Facebook / Follow us on Instagram
Best,
[YOUR SIGNATURE]
Welcome sa trial email na template
Hi [NAME],
Welcome to [PRODUCT/ SERVICE]! Your 15-day free Trial starts today.
What happens next? Keep an eye on your inbox as we’ll be sending you the best tips for [PRODUCT/ SERVICE] to make sure you get the most out of it.
Want to get things done faster? Choose a plan below:
[plan details or a link]
If you’re interested in learning more about [PRODUCT/ SERVICE] or need help deciding on the best plan for your business, feel free to contact our support team at any time. We’re always here to help you in any way we can.
Have an awesome day,
[YOUR SIGNATURE]
Nakatutok sa produkto na welcome email template
Hi [NAME],
Welcome to [PRODUCT/ SERVICE] – we’re excited to have you on board and we’d love to say thank you on behalf of our whole company for chosing us. We believe our [PRODUCT/ SERVICE] will help you [summary of key product/ service benefits].
To ensure you gain the very best out of our product/ service, we’ve put together some of the most helpful guides:
This video [LINK] walks you through setting up your [PRODUCT] for the first time. Our FAQ [LINK] is a great place to find the answers to common questions you might have as a new customer. The knowledge base [LINK] has the answers to all of your tech related questions. Our blog [LINK] has some great tips and best practices on how you can use and benefit from [PRODUCT].
Have any questions or need more information? Just shoot us an email! We’re always here to help. Feel free to hit us up on Facebook (link) or Twitter (link), if you want a fast response, too.
Take care,
[YOUR SIGNATURE]
Onboarding ng bagong customer na welcome email template
Hi [NAME],
Thanks for signing up with us to use [PRODUCT]. My name is [YOUR NAME], and I’m your point-of-contact for getting up-and-running using the tool. Over the next few weeks, I’ll be sending you a few more emails to help you gain maximum value from [PRODUCT].
For the start, you might find these resources helpful for getting going:
[SETUP GUIDE][HOW-TO VIDEOS][COMPANY BLOG]
If you have any difficulties with setting up the tool, we can schedule an onboarding call for next week, and I can walk you through it. In the meantime, be sure to complete your profile and add your [CUSTOMER PREFERENCES] so we can send you other content that will help you get started.
If you ever have questions, run into problems, consider an upgrade or anything at all, don’t hesitate to reach out to us via phone [NUMBER], email [ADDRESS], or live chat [CLICK-TO-CHAT], or you can connect with me directly using the contact information below.
Looking forward to hearing from you soon!
Regards,
[YOUR SIGNATURE]
Introduction email ng bagong empleyado sa kanyang mga katrabaho
Hi all,
I am very pleased to announce that our team is growing! I’d like to introduce [EMPLOEE NAME] who will start working for our company’s customer service department on [DATE].
As a customer service manager, [NAME] will be responsible for [information about what an employee will be doing]. She will also work closely with the marketing and sales teams. [NAME] has worked in customer service with two different companies before working with us and she can bring over 10 years of experience to the table.
Please join me in welcoming our new team member and make sure to stop by her workspace to introduce yourselves!
Best regards,
[YOUR SIGNATURE]
Dapat kayong magpadala agad ng welcome email matapos gumawa ng customer portal account ang isang user. Huwag silang paghintayin, dahil kung di sila agad makatatanggap ng message matapos ang ilang minuto, iisipin nilang may nangyaring mali.
Dapat bang magsama ng ilang piling links sa welcome email?
Dapat ang welcome email ay maikli lang, pero puwede rin itong maging message na tutulong sa user navigation sa inyong portal.
Kaya puwedeng magsama ng ilang links (maximum ng 3, kung ayaw ninyong malito ang recipient) na magdadala sa kanila sa FAQ section, basic manuals, o glossary.
Mas mainam bang gawing personalized ang welcome emails depende sa klase ng customer?
Ang pagpapadala ng plain na automated emails ngayong 2021 ay di na magandang ideya. Subukang i-segment ang contacts ninyo at magsama ng kakaibang impormasyong konektado sa recipient. Gumamit ng personalization tokens at magbanggit ng kanilang subscription type, karaniwang pain points, o petsa ng pagsali nila sa kompanya.
Ready to put our welcome templates to use?
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