Template na email para sa libreng trial

Alam ng sinumang nagpapatakbo ng isang SaaS company na ang mga user ng libreng trial ay isa sa pinakamahusay na lead para sa isang negosyo. Ito ang mga potensyal na kustomer na nagdesisyon na subukan ang iyong produkto, kung kaya kapag ikaw ay nabigo na gawin silang nagbabayad na mga kustomer – ang mababang antas nito ay tiyak na makakasakit sa iyong kita. Gayumpaman, ayon sa isang survey ng higit 300 na propesyonal sa SaaS, bilang average, tanging 20% lamang ng mga user ng libreng trial ang naga-update papunta sa isang prepaid na plano. Makikita sa ibaba ang paggawa ng mga episiyenteng email para sa iyong libreng trial na marketing kasama na rin ang 10 malakas na followup na  template na email na maaari mong magamit sa pagpapahusay ng antas ng conversion mula sa libreng trial.

Magandang gawain sa email na libreng trial

  • Magsama ng CTA na naghihikayat sa mga susunod na hakbang at gumigiya sa mga bagong user na magbalik sa produkto.
  • Gumawa ng damdamin na pagmamadal at ipaalala ang mga user kung gaano pa katagal ang kanilang libreng trial.
  • Magsama ng link sa iyong pinakamahusay na mga sanggunian sa pagtulong sa sarili (gabay sa mabilis na pagsisimula, tutorial na bidyo, mga FAQs, atbp.).
  • Magbenta ng mga benepisyo, hindi mga tampok (ipakita sa mga user anong magagawa ng mga tampok na ito para malutas ang kanilang pinoproblema)
  • Bigyang diin sa mga user na sila ay mahuhuli kung hindi pag-upgrade sa isang may-bayad na plano.
  • Gawing personal ang iyong mga follow up na email hanggat maaari para maitatag ang tiwala sa mga user.
  • Ibahagi ang iyong listahan ng email (aktibo,  bahagyang aktibo, hindi aktibong user sa trial) at ayusin ang iyong mga kampanya sa email mula rito.
  • Gamitin ang split testing para makabuo ng mas epektibong pagpapakilala ng nilalaman sa mga bagong user.
  • Isaalang-alang na magpadala ng mga triggered na email ayon sa ugali ng mga user.
  • Paiksiin ang iyong panahon ng trial (inirerekomenda na gawin itong 14 na araw para sa mga produkto ng B2B SaaS)
  • Magbigay ng incentibo para mapahusay ang tagumpay ng iyong istratehiya sa free trial (karagdagang diskwento, bonus, pagpapatagal ng trial, atbp.).

10 halimbawa ng template na email sa libreng trial

Kahit na ang mga user ng libreng trial ay hindi maging kustomer, ang kaunting pagtaas sa antas ng conversion ay maaaring magresulta sa malaking pagtaas ng kita. Sa maraming kaso, ang isang simple at napapanahon na follow-up na email ay sapat na para mahimok ang mga potensyal na kustomer para mag-upgrade sa isang may bayad na plano. Heto ang sampung simpleng halimbawa na template na email para sa libreng trial na maaari mong gamitin bilang panimula sa paggawa ng sarili mong email sa libreng trial at makapag-convert ng mga libreng user na maging nagbabayad na kustomer.

Email sa pagpapakilala sa libreng trial

Hi [Name],

Welcome to [Product]! I’m [Name] and I’m excited to guide you through your trial.

Hopefully, you’ve had a chance to login and play around a little bit. If you haven’t, no worries. Take a look at our Getting Started Guide – it’ll walk you through how to set up your account and introduce the basics of [Product].

What happens next?

Keep an eye on your inbox as over the next [length of trial] days, I’ll be sending you the best tips for using [Product].

In the meantime, if you have any questions at all, simply email me back and I’ll be happy to assist you!

Thank you so much,

[YOUR SIGNATURE]

Email sa proactive na support sa libreng trial

Hi [Name],

Congratulations on starting your journey with [Product]. We’re excited you’re here and can’t wait to help you get started. Here’s what you should do first off to get the most value out of your free trial:

[Step 1:]
[Step 2:]
[Step 3:]

To help you get up to speed, here are the top three questions our customers usually have on the first day, answered right in front of you, so you don’t have to hunt around for the answers:

[Question 1:]
[Question 2:]
[Question 3:]

If you need any assistance, simply reply to this email. We will check in with you shortly to see how things are going. Until then, enjoy your free trial!

Best,

[YOUR SIGNATURE]

Email sa pagkumusta

Hi [Name],

It’s been [number] days since you signed up for [Product’s] trial. I just wanted to check in to see how things are going and make sure you’re getting the most out of [Product].

I noticed that you haven’t got a chance to [create/ upload/ set up, etc.]. This [video/ user guide/ webinar] will help you if you’re stuck or unsure about where to start:
How to [action] [result] in [Product]

If you still have any questions, simply reply back to this email and I’ll get back to you ASAP. Also, our support center has a ton of FAQs you might find helpful.

As always, I’m here to assist in any way so don’t be a stranger!

Regards,

[YOUR SIGNATURE]

Email sa pag-alok

Hi [Name],

You’ve [completed action with the product]. It looks like you’re already starting to get results!

This is a great time to consider taking a look at our different plans so you can take full advantage of [Product].

On average, our customers see [data-driven benefit]. Plus, if you upgrade your account, you’ll get:

[Premium feature 1] that helps you with [benefit 1].
[Premium feature 2] that allows you to [benefit 2].
[Premium feature 3] that enables you to [benefit 3].

If you’re ready, take a look at our premium plans here.

If you have any questions or need help choosing the right plan for your business, don’t hesitate to reach out – we’ll be happy to assist. Simply hit reply or join us on live chat during business hours.

Cheers,

[YOUR SIGNATURE]

Email sa pagtatapos ng libreng trial

Hi [Name],

We hope you have been enjoying your free trial with [Product].

Unfortunately, we’re coming to the end of this journey, but we’d love to keep it going!

In order to [what they stand to lose by not upgrading], you’ll need to select one of our paid plans. Otherwise, your trial will end in [number of days left] and you won’t be able to access premium features any longer.

Choose your plan now

If you’re not sure which one is right for you, you should try the Basic plan – it’s a great place to start.

Have any questions or need help? We’re only an email away – just hit reply and we’ll get right back to you.

[YOUR SIGNATURE]

Email sa pagpapatagal sa libreng trial  

Hi [Name],

Your [Product] free trial has expired! But don’t worry – your [data] has been saved and is still available.

We know how busy life gets — and thought you might need some extra time to check out [Product].

Just reply to this email or click to get an extra 10 days:

Extend my free trial

If you enjoyed [Product], take one minute to upgrade. Our subscription plans start at [price] a month and all include [list of premium features].

Upgrade now to keep using [Product]

Have any questions or feedback? Let us know and we’ll gladly help.

Thanks for trying [Product]!

[YOUR SIGNATURE]

Email sa diskwento/ispesyal na alok

Hi [Name],

Unfortunately, your free trial has come to an end, but don’t worry – we’ve got you covered.

As a thank you for trying [Product], if you upgrade to an annual plan today, you’ll save 20% (that’s 2.4 months for free each year!) But here’s the catch. It’s only good for 24 hours.

If you’re serious about [pain point your product solves], then I strongly suggest grabbing this deal before it expires.

Get the deal here

Let’s take your business where you know it deserves to be!

Cheers,

[YOUR SIGNATURE]

Email para sa feedback sa libreng trial

Hi [Name],

Your [Product] trial is over and you won’t be able to use premium features until you purchase one of our paid plans.

Monthly plans start from only [price], you can take a look at all the options here: link to upgrade

Though it will hurt us to see you go, if you choose not to continue with a paid subscription, we respect your decision. You will do us a great HELP if you could let us know your feedback on why you choose not to upgrade to a paid plan.

Looking forward to having you as a customer!

Regards,

[YOUR SIGNATURE]

Survey na email sa pagtatapos ng libreng trial (email para sa hindi na convert)

Hi [Name],

Thanks so much for giving [Product] a try.

We noticed you didn’t upgrade your [Product] account, but that’s totally fine. Even though you chose not to go with a paid plan, we’d love to hear about your experience with us. It’ll help us improve our product, so you’ll be doing us a huge favor.

If you have a minute, could you please fill out our quick survey here (takes less than a minute!)? It would be much appreciated.

We are sad to see you go, but we hope to see you again in the future. If you’d like to give [Product] another try, later on, we’ll be happy to help!

Best,

[YOUR SIGNATURE]

Email na follow up sa pagtatapos ng libreng trial

Hi [Name],

It’s been a while since you signed up for [Product’s] trial. I just wanted to check back in to see how things are going. Did you end up going with another product?
If you’re still looking for a solution for [pain point], I wanted to give you a quick rundown of some of the new features we’ve added to [Product] recently:

[Feature #1][Feature #2][Feature #3]

If you’re interested in checking out the improved version of [Product], we’d be happy to offer you a new free trial. Let us know by replying to this email!
And even if you’re not interested, I’m still happy to help you out in any way we can.

Best,

[YOUR SIGNATURE]

Bonus: Email para sa na-convert

Hi [Name],
Congratulations, you are now able to fully access [feature 1], [feature 2], and [feature 3] without any limitations.
We can’t wait to see how [Product] will benefit your business.
Thank you so much![YOUR SIGNATURE]
P.S. If you want to double down and get your whole team immersed into [Product] faster, jump on our next week’s customer training on how to [use case].

Ready to put your free trial email templates to use?

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Balik sa templates Gumawa ng LIBRENG account

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