Kahit anuman ang binebenta ninyo at sinuman ang binebentahan — mga suking customer man o first-time buyer – ang mahusay na pagkakasulat at saktong oras ng pagpapadala ng mga automated post-purchase email ay magkakaroon ng agarang epektong positibo sa inyong business. Ang ganitong uri ng emails ay tutulong sa mga customer na manatiling engaged sa inyong brand, mapangalagaan ang pangmatagalang customer relationships, at pagkakaroon ng repeat sales. Ang post-purchase email campaigns ay isa rin sa pinakamadali at pinaka-epektibong tactics sa pagpapahusay ng customer loyalty at retention. At dahil ang pag-attract ng new customers ay mas magastos nang limang beses kaysa sa pag-retain ng mga suki – dapat talagang bahagi ng inyong email marketing strategy ang ganitong emails.
Ang post-purchase emails ang may pinakamataas na open at click-through rates sa anumang email marketing campaign. Ayon pa sa data ng Klaviyo, ang post-purchase emails ay may 217% na mas mataas na open rate, higit sa 500% na mataas na click rate, at 90% na mas mataas na revenue per recipient kaysa sa average na email campaign. Ayon sa research ng Medallia (isang customer experience firm) na na-publish sa Harvard Business Review, “Ang customers na nagkaroon ng magandang experience ay gagastos nang 140% pa kumpara sa mga nagkaroon ng di magandang experience.”
Puwedeng magamit ang post-purchase emails sa:
May iba-ibang silbi ang post-purchase emails, depende sa kung ano ang importante sa inyong business – kung maparamdam sa customers na special sila, paalalahanan silang mag-replenish ng produkto, mag-cross-sell ng kahalintulad na produkto, o mangolekta ng feedback – kapag nagawa nang tama, sobrang powerful ng post-purchase emails. Narito ang 10 post-purchase email templates para sa ilang pinaka-karaniwang scenario na magagamit ninyo sa paggawa ng sarili ninyong post-purchase email campaigns.
Congratulations! Your purchase on [Website.com] was successfully processed. Your order is now being prepared. You will be receiving shipping updates soon.
How was it to shop at [Website.com]? Help us serve you better, click here to take a quick survey. (It won’t take you more than a minute – we promise!).
Here’s your order confirmation:
Order number: ***
Payment method: ***
Items ordered: ***
Your Order Details:
[listing items purchased]
Thank you for shopping with [Brand],
YOUR ORDER HAS SHIPPED
Good news, [Name] – your items are on their way! Are you smiling? You’re totally smiling. ☺
Here are a few things you should know:
Your order should arrive at your shipping address within [number] business days.
Items may be shipped in separate boxes with no additional shipping charges.
Updated tracking information will be posted to the carrier’s website within 24 hours.
Here’s what we shipped:
TRACK MY ORDER
Thanks for shopping with us,
HAVE QUESTIONS OR NEED HELP?
Let us know! We’ll do everything we can to make sure you love your experience with us. Reach us at [email], [live chat] or [number]. We’re available Monday – Friday **am – **pm.
WE’RE HONORED that when it comes to [style/ footwear/ beauty, etc.], you think of us.
There’s a lot of choices out there but you singled us out, and that means a lot. We just want to express how much we appreciate your business. When you’re looking for something truly special, we hope that we’ll continue to be the place you think of first.
P.S. If we ever fail to live up to your expectations with the quality of our products, delivery times, or anything else – you can always reach out to our customer care team at [number], [email], or [live chat].
Thanks for your recent purchase with [Brand]! Your order should have arrived by now, and we hope you are enjoying your new [products].
We thought that you’d like to know customers who made the same purchase also enjoyed the following favorites:
[Recommended product 1]
[Recommended product 2]
[Recommended product 3]
[Recommended product 4]
If you need any help with your next purchase, don’t hesitate to reach out anytime.
Greetings from [Brand]! Hope you’re doing great.
According to our records, you ordered (products) a while ago and we would hate for you to run out. So, this a friendly reminder that it’s time to restock, in case your supplies are running low.
Order in the next 24 hours and shipping is on us.
Let us know if you have any questions. We’re here to help!
Maybe you’ve been away or just super busy but we noticed you haven’t ordered in a while. So perhaps we can tempt you back with 10% OFF your next order?
We’ve actually added some cool new stuff we think you might like! Here’s a coupon for 10% OFF your next purchase in the next two weeks (expires on ***): [CODE NUMBER]
If you have questions or need any help, just reply to this email and we’ll get back to you as soon as we can.
Congratulations on your new purchase of [product]!
You’ve made an excellent choice by shopping with us. At [Brand] we truly care about our customers and appreciate your business. If you have any issues at all, we’ll work with you until you are completely satisfied.
Here are a few great tips on using your [product]:
[Product usage tip 1]
[Product usage tip 2]
[Product usage tip 3]
I will contact you in a few days to make sure everything is working well for you and to also share some Frequently Asked Questions (FAQs) about your new [product] that I’m sure will be very helpful.
If by any chance you will not receive your product within [number] days of placing your order, please do let us know right away. We’ll be happy to assist you in any way that we can.
Once again, thank you very much for purchasing [product]!
A great big thank you for shopping with [Brand]!
We love our customers dearly, and their opinions mean a lot to us. So, we put together a survey that gives you an opportunity to share your thoughts, so WE can improve your shopping experience – and YOU can take 20% OFF your next purchase for completing it. Click below to take the survey (it won’t take you more than a few minutes) and receive your offer.
Thank you for your participation.
We wanted to say a HUGE thank you for shopping with us and we’d love to know what you thought of [Website.com]. If you can spare a few minutes to leave us a review, we’d be super grateful! Please be as honest as you want to be (we can take it).
Write a Review of [Brand]
We love you either way.
Thank you for signing up and joining the [Brand] family! We built [Product name] to help businesses [achieve specific goals], and I hope that we can achieve that for you.
Over the last couple of weeks, we’ll be sending you a few more emails to help you get maximum value from [Product name]. We’ll be sharing some tips, checking in with you, and showing how some of our customers use [Product name] to [whatever the product helps to achieve].
In the meantime, you might find these resources helpful:
[QUICK VIDEO GUIDE]
If you have any questions or hit any bumps in the road, please feel free to call us at [number], start a chat with our support team or visit our FAQs.
Until next time,
Ang post-purchase customer experience ay ang communication at actions na nagaganap matapos bumili ng customer sa isang business.
Makapagbibigay kayo ng post-purchase customer support sa automatic na pagpapadala ng follow-up email na may link sa knowledge base articles para sa 24/7 na support.
Ang post-purchase dissonance ay ang negatibong feelings na nararamdaman ng isang tao matapos bumili ng isang produkto o serbisyo. Para mabawasan ito, ang mga organisasyon ay dapat may solid na paraan para sa support ng clients, kasama na ang agarang paglutas ng problema at isang madaling paraan para maabot ang support.
Discover over 180 advanced features including automation, gamification, and social media integrations.
Maging una sa pagtanggap ng mga eksklusibong offer at pinakabagong balita tungkol sa aming mga produkto at serbisyo diretso sa inyong inbox.
Ikinatutuwa namin ang pag-sign up mo kamakailan sa LiveAgent.
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