Ang cold email marketing ay isa sa mga pinaka mahusay na paraan upang makabuo ng mga kalidad na lead. Narito ang ilang mga kasanayan para sa pagpapadala ng mga B2B cold emails, kasama ang isang listahan ng mga napatunayan na mga subject lines, at 10 mga cold sales email template na maaari mong gamitin para sa iyong outbound email campaigns
Para sa mga B2B na mga negosyo, ang cold email marketing ay palagi at nananatili pa ring isa sa mga pinaka mahusay na paraan upang makabuo ng mga kalidad na lead. Isang mahusay na pagkakagawa, personalized, at piling pili na cold email ay maaaring maging starting point ng isang matagumpay na sales interaction. Gayunpaman, dahil ang isang cold email ay uri ng email na ipinadala mo sa isang potensyal na kustomer na wala kang dating relasyon – ang paghikayat sa mga prospect na sumagot sa (o kahit buksan) ang isang ice-cold email ay maaaring maging isang hamon para sa mga sales reps. Nasa ibaba ang ilang mga pinakamahusay na kasanayan para sa pagpapadala ng mga B2B cold emails, kasama ang isang listahan ng mga napatunayan na mga subject lines, at 10 mga cold sales email template na maaari mong gamitin para sa iyong outbound email campaigns.
My name is [First name], and I’m the head of business development efforts at [Your company]. We recently launched a new [product] that helps [one sentence pitch].
I’m taking an educated guess here– based on your online profile, you appear to be an appropriate person to connect with, or might be able to point me in the right direction.
I’d like to speak with someone from [Prospect’s company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a 15-minute call on [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I should contact?
I’d appreciate the help!
[YOUR SIGNATURE]
This is [Your name] with [Your company]. I work with businesses in the [specific] industry and saw you visited our website in the past.
This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you’re approaching [their strategy for sales/ marketing/ customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.
[Your company] is working with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them accomplish [specific goals], and giving them the [tools/solutions] to succeed.
If you’d like to learn more, let’s set up a quick call. How does [Day/ time] look on your calendar?
Thanks,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I know you’re busy, so I’ll keep this short.
[Prospect’s company] is on my radar because we’ve helped organizations like [Customer 1], [Customer 2], and [Customer 3] to improve [the benefit your product provides] and achieve [results].
Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?
Best,
[YOUR SIGNATURE]
Just ran across your website and noticed you were using [your competitor’s product]. How is it working out for you?
Our product is similar to that, however, it also provides [key differentiators]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [Prospect’s company] better and see if it would make sense for us to work together.
Would [date and time] be a good time for you? (If not, I’m flexible, just let me know).
Best,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I saw you recently downloaded our whitepaper about [topic of whitepaper], so I thought I’d reach out.
[Prospect’s company] looks like a great fit for [Your company] and I’d love to understand what your goals are for this year.
We often help companies like yours grow with:
A solution/result
B solution/result
C solution/result
If you’d like to learn how [Your company] can help you reach [X goals], feel free to book time on my calendar here: [link]
Thanks,
[YOUR SIGNATURE]
[Mutual connection] recommended we get in touch, hope you don’t mind me reaching out. I work for [Company name] that provides [short product pitch].
[Product name] has been helping businesses like yours [achieve specific goals]. I believe it’s something that might be valuable to you.
How do you feel about a quick call next week to discuss this further? Let me know when works best for you.
Thanks,
[YOUR SIGNATURE]
My name is [Your name] and we work with companies like [Company names] to improve their [sales/ marketing efforts/ customer experience, etc.].
I’ve already started looking at [Prospect’s company] website and I have a few ideas about how you can increase your […]. For example, [details on how you can help them achieve their goals].
I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: [link]
Regards,
[YOUR SIGNATURE]
My name is [Your name], and I’ll keep this very quick.
Our software solution helps businesses like yours achieve [specific goals] through [product benefits].
Could I have 10 minutes of your time next week for a personalized demo that’ll make clear why companies like [Customer 1], [Customer 2], and [Customer 3] love our product?
Thanks,
[YOUR SIGNATURE]
You recently visited our website and [what they did on website]. If you’re interested in learning more about [content topic], then I can recommend the following additional resources:
[Relevant resource 1]
[Relevant resource 2]
Or, if you were looking for a cost-effective solution to [topic], our product/service could actually help you [achieve specific goals]. Let’s schedule a quick 10-minute call so I can tell you more about it. When works best for you?
Best,
[YOUR SIGNATURE]
I just came across your [prospect’s blog post/ comment] on [platform] and thought the points you made were very insightful and I agree with most of them.
It also made me want to reach out so I could talk to you about how [Prospect’s company] could benefit from our software that totally takes care of the issue you raised about [details of the issue].
What would be the best way to get 15 mins on your calendar to explore if this would be valuable to your company?
Thanks,
[YOUR SIGNATURE]
Ang cold email ay maikli at direkta sa punto. Subukang i-formulate ang email nang hindi hahaba sa 4 na pangungusap.
Kapag nagsusulat ng isang cold email dapat kang magsimula sa isang maikling pagpapakilala tungkol sa iyong sarili at sa iyong negosyo. Matapos ang panimulang talata, dapat mong sabihin ang dahilan kung bakit mo sinusulat ang email. Panghuli, dapat kang mag-alok ng isang solusyon o isang introduksyon sa iyong produkto.
Dapat ay mayroon kang isang listahan ng mga email address na nakuha mo mula sa iyong proseso ng pagsasaliksik. Huwag magpadala lamang ng isang cold email sa mga random na address. Ituon ang pansin sa pagbuo ng isang mabuting relasyon sa mga potensyal na lead. Huwag matakot na magpadala ng maraming mga email. Iniisip ng ilang tao na ang pagpapadala ng maraming mga email ay nangangahulugang hindi ka makakagawa ng isang relasyon. Hindi ito totoo. Maaari ka pa ring bumuo ng isang relasyon kapag nagpadala ka ng maraming mga email. Ang mahalaga dito ay ang makabuo ka ng isang relasyon sa iyong mga lead.
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